Getting your company message out there! Positioning brand identity and web presence with your market niche and target audience is key to maintaining a competitive edge. Businesses must learn word of mouth engagement and build message flow with online influencers.
At first glance, it may appear that the web is populated by a diverse cross section of company promoters, personal branders and guerilla blog commenters! Devising marketing strategies to cut through the ‘noise’ and speak directly to your potential market segment is essential to propel an audience to willingly come and visit.
There is an estimated 500 billion ‘Influence Impression Data’ per year, divided into two recognisable strands where people are sharing information about products and services online : (more…)
In 2010, if you’re not adopting social media practices into your business, you’re not part of the conversation. Expect to be bumped down Google rankings by RealSearch results anytime soon. If you’re ready to engage then planning begins here!
Proper planning and execution is the key to integrating social media into your online marketing strategies. Drafting a policy is no longer good enough — you need a plan to put your policy into place.
Key areas you must identify are : (more…)
Applying yesterday’s marketing strategiesto today’s online social mediasphere will not work! Most businesses are keen to engage and immediately see the benefits of Google first page ranking. In their obsession to reach No.1, they are displaying old style thinking and short term vision. They are also blowing all their marketing budget!
It’s a compulsion based on a misconception. But the addiction is hard to break. Yet the truth, as most of us know, is that ploughing all of your advertising money only in to PPC ( Pay-Per-Click) and paying to be top of the SERPs page ( or positioned on the right-hand side column) is not an online marketing campaign that will drive any more significant traffic to your website. (more…)
Google algorithms are not robots, y’know! Fashioned in the image of their human creators, they have constantly evolved to now become fabulous, sophisticated life forms designed to seek out and record signs of ‘quality’ website life rather than just plotting dull, repetitive keywords every business wants to bid upon.
Sure, carefully researched SEO keyword phrases are important to use in order to develop effective PPC ads and link building strategies. But what really counts is how Google and other important search engines ’sees’ and ‘votes’ for the ‘quality’ and ‘relevance’ of your website.
It’s now not just a case of adding keywords into your various HTML tags, uploading your files and waiting for the results. The role of web design and integrated marketing strategy is a daily, if not hourly concern and requires constant attention to stay in touch with your target audience and market sector, as events unfold! (more…)
As of now, we are in the age of RealTime, Social Network driven news and communications. Social Media messaging is revolutionising traditional marketing and online business models need to adapt to a changing world.
In 2009, social media went mainstream, reflected by the many businesses who were astute enough to react quickly to a rapidly transforming online marketing environment. It is now seen as normal business practice for a company website to have a Blog page, Twitter account, Facebook page, YouTube channel …etc
The RealTime web is changing our understanding of the way we communicate, socialise and do business.
Key to the phenomenal growth and success of social networking platforms is ease of use for the web user to share instant connection with others. Ultimately, this leads to media messaging going viral on a global scale within seconds! (more…)
Making money from Social Media ? The jury’s still out in many businesses as they still fail to ask the right questions and look away whilst others jump on board without a strategy or goal defined. Both need to take closer look!
The great social media debate continues! Some embrace whilst others grimace!
Recent studies found that :
- 53% are unsure about their return on Twitter
- 50% are unable to assess the value of LinkedIn or blogs
It is understandable that the apparent lack of a ROI measure may not be attractive to some business owners, not keen to experiment in the current economic climate and sticking to known and proven marketing strategies until their key questions are answered.
Thus, the need to account for any spend and resource allocation means the bottom line is that they want measurable results from social media! However, it‟s not as simple as counting subscribers, followers, fans, conversation volume, reach, or traffic. (more…)
The phenomenal growth of real time search has just made it easier and simpler for customers to find out what’s happening with your company and at your website – right now! Every day search enables even more of your target market to discover products and services, so staying visible and current across browser platforms is vital to brand identity!
Social networking and bookmarking sites are taking over business, social and personal! The instant you type your message, it’s shared almost as soon as you thought of it!
This means Realtime search provides the opportunity to able to look at material literally just published – in real time! It’s also important to remember that search engines strive to have the most up-to-date relevant content on the web, indexed and ready for display to word searchers. (more…)
Ability to access websites quickly and easily from laptop and netbook to smartphone and ebook via any number of new apps or social networks has become critical! Keeping up is important to business survival online but a reminder of website basics is essential to visitor experience and conversion.
Maintaining visibility, and attracting and retaining visitor traffic to deliver desired results is a key function of integrated website design and online marketing. The development of social media networks is driving the interactive communication channels that a website must now offer to create customer communities and precisely targeted, bespoke service supply.
Issues of wide reaching website accessibility can be critical in the current economic climate, where the competition for every enquiry, word search and site visitor in a given niche market, is keenly fought for.
Even though a reminder of the basic essentials may seem a retrograde step, in fact, it can prove valuable for tiny but important improvements that make all the difference : (more…)
Businesses like a solid success formula. When it comes to online results, they need to understand what search engines look for if they want to see great results.
Here are the SEO basics :
- Search engine are forever changing their algorithms!
- Google’s SEO rules are different from Yahoo, Bing and other search engines.
- No one rule operates for very long.
- Long term SEO campaigns are the best strategies.
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