When a potential customer clicks on a link, they want to go straight to the source – not your Home page or a landing page not designed to close the sale!
Business owners should know the drill by now! A fully integrated online marketing campaign means every step along the way must be an unbreakable link in the chain to bind your captive audience and lead them swiftly and smoothly through the entire process to sales conversion – with all thoughts of escape by mouse-click banished! (more…)
As we gear up for the launch of GoogleWave and the belated joining of Email chat to the social media buzz, businesses will need to exploit the new opportunities for using email marketing to transform their customer communications.
Considered yesterday’s keyboard activity in the last couple of years, as social media platforms swept in to take over the role of our daily, instant reply channel – email is poised to make a big comeback. (more…)
2009 – the year that Twitter hit it big time! The online business community embraced the social media phenomenon, broadcasting from its network throne right, across the global blogosphere.
The Web 2.0 landscape is constantly changing and as ideas, technologies and their applications become the preferred choice of mass communication channels, woe betide any business not listening to the network buzz and hotwiring their online marketing frequencies! (more…)
POST stands for People, Objectives, Strategy, and Technology. It’s a four cornered marketing hat you wear to create a killer online marketing campaign!
To succeed in the instant, multimedia 21st century world of web business, you need to know how customers really view your company and products, and how they share that information amongst themselves. It’s only by understanding your audience, their objectives and ultimate needs, are you able to select the appropriate technologies and communication channels in your future marketing strategies. (more…)
Google has been using Universal Search for over two years, which means your website needs to be designed so it can be found by any search method your potential customer makes!
So you’ve got your head around the fact that obtaining high GooglePageRank is not available ‘on demand’ – i.e. it does not happen overnight and is dependent on creating ‘quality’ marketing strategies for ‘organic’ search engine optimisation over several months at least. (more…)
When it comes to online networking, the fairer sex are more connected to the Social Media buzz!
Here are three interesting findings from an April 2009 IPC Media survey:
- Three-quarters of female Internet users are online every day, weekdays and weekends.
- One-half of all UK female Internet users visited Facebook.
- 57% of Twitter users are female.
Not forgetting of course – shopping was the most popular online activity! (more…)
It may seem an urgent priority to keep putting out your message on the national grid, but you could be missing out on valuable local business too!
If you focus your online marketing too narrowly on large UK commercial targets, you ignore your local presence at your peril. It’s often the case that, whilst waiting to land the big contracts, you could be providing valuable goods or services to your local or regional area. Indeed, they may prove equally as lucrative! (more…)
If your website is not clearly mapped out and signposted, how will your visitors know where to go?
Worst case scenario – you invest time and money on an online marketing campaign to drive traffic to your site; they arrive, they can’t work out your site navigation or are sent to the wrong page – they lose patience and their forefinger clicks the mouse- they’re outta there!
Think it can’t happen to you? Think again! Why? you might ask – as far as you’re concerned your site menu works fine. Precisely, as far as you’re concerned! Did you check thoroughly with your website design team, tested it’s usability first with others? (more…)
Colour is the first thing a visitor responds to when visiting your website. If it pleases, it will entice – your visitors most likely stay. If it doesn’t, they’re definitely gone! The colour of your site, your brand is your online presence – so you must get it right!
Colour is the supreme psychological selling tool. Applied correctly and integrated throughout all your marketing strategies, the company message will be powerfully reinforced, encouraging real interest and return visits, leading to sales conversions.
It is crucial that you seek advice from the professionals! Let an established and experienced web design company produce a number of options to your working brief. They will create site layouts, colour fields – and your logo – that are both, current best practice and future proof, whilst still distilling the core message of your brand in a compelling visual language! (more…)
