Online marketing news and resources.

It is important to understand there is no fixed way (or golden ticket) way of writing web copy and short and sweet is not always best. YOUR copy will need to cater for YOUR audience, not every business is the same and not every website visitor has the same knowledge or expectation level!

We have put together some guidelines to help you contruct copy for your website: (more…)

Each  year the web gets bigger and as such the competition gets harder, this means it becomes increasingly harder to get listed towards the top of the search engines. Smaller local businesses can get lost or struggle to get listed on the relevant keywords or phrases. (more…)

Broadband, a term which covers many internet connection technologies, is always growing and has been widely taken up across the UK and indeed around the developed world. Despite the economic downturn the rate at which new broadband connections have been made has actually risen 2% in the UK in 2009 compared to the same period last year, with now over 17 million households jacked into the world wide web at high speed. This growth is set to continue thanks to the government`s Digital Britain initiative, aiming to put at least 2Mbps broadband into every home in the UK by 2012. (more…)

Whilst many people are heading for foreign shores or the now popular camp sites across the UK we have been busy working on new projects for our clients. In the past couple of weeks we have been working on email campaigns for Electrolux, PG Tips, First Choice Coffee and Sparkle Money, we have also just completed two shiny new websites.

The first is for Intelligent Kitchen, a range of solutions for Electrolux Professional, the second is for a high end loan company called Sparkle Money.

So when you come back from your summer break, refreshed and ready to take your business to the next level – give us a call and lets have a chat!

We have been producing and delivering email newsletters for our clients over the past 5 years, here are just a few tips that we have learned:

Tip 1
What is your enewsletters goal?

Before you even get started plan out what the purpose of the email is, what you want to accomplish and what results you are looking for. Make sure that it is something your audience will want to read. Enusre that you have thought about every element; design, copy, imagery and tone. They are have a part to play.

Tip 2
Know your customer

It is worth remembering that your audience is only interested in content that has a benefit to them. If your email newsletter doesn’t speak to, or intrigue your audience then you’re not going to see the response you would like. Furthermore you might damage your brand. If you are marketing you current customers as well as new customers the messages will be different, so create different email campaigns.

Tip 3
Information Overload

Try not to have lots of different messages in your enewsletter, it is better to concentrate on one clearly defined purpose. This way the person receiving the email will know what it is about and understand the message. We all get lots of emails each day, so don’t fill yours with lots of copy that nobody is going to read, less is definitely more.

If you do have multiple messages to get across in one email then break it up clearly, make it easy for the viewer to understand what you are trying to say. Use short paragraphs and bullet points rather than long paragraphs.

If you want to know more about email marketing and why it is still the number one method of online marketing call us on 0333 123 0999.

A little under a year ago one of our clients (Managed Networks) approached us with the task of helping them rise through the rankings on Google.

They had been using pay per click adverts for a while, and had a good idea on what keywords were returning an investment for them. In fact they had identified that 42% of all their enquiries came from a single keyphrase: “it support”.

IT support is a very competitive field, in fact if you type it into google and look in the blue bar to the right; you will see how many competing pages there are. As we are writing this article there are currently 3,010,000,000 competing pages. Here at Provoke we aren’t ones to turn down a challenge and for the last 3 months Managed Networks have been on the first page of Google!

Don’t take our word for it, type in “it support” into google and see for yourself. If we can achieve these results in such a competitive market imagine what we could do for your business.

Most businesses know that the online marketing and seo has a critical role to play to the business success. Website optimisation consists of a number of different parts including search engine optimisation, website analytics and design. (more…)